Ethereum Treasury Firm Bitmine Bets $200M on MrBeast Empire

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Ethereum treasury leader Bitmine backs MrBeast with a massive equity investment.

Bitmine Immersion Technologies announced a $200 million equity investment in Beast Industries, the entertainment company founded by YouTube creator Jimmy Donaldson, who is widely known as MrBeast, on Thursday.

The world’s leading Ethereum treasury company said the transaction is expected to close on or about January 19, 2026.

Bitmine’s $200M MrBeast Deal
In its announcement, Bitmine said that its broader focus is on implementing digital asset strategies for institutional investors and public market participants. Thomas “Tom” Lee, Chairman of Bitmine, said MrBeast and Beast Industries represent the leading content creator and creator-driven platform of the current generation, while citing their reach and engagement across Gen Z, Gen Alpha, and millennial audiences.

Jeff Housenbold, CEO of Beast Industries, also weighed in and stated,

“We are excited to welcome Tom Lee and Bitmine as new investors in Beast Industries, joining our current top-tier venture investors. Their support is a strong validation of our vision, strategy, and growth trajectory, and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world. We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.”


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